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On July 30th Bruce and David attended the annual Study Auckland Conference at the Hilton Hotel.
Study Auckland is a division of the Tourism and Economic Development section of the Auckland Council, and is tasked with promoting Auckland as a Study destination. The first speaker was the Mayor of Auckland, Len Brown, who articulated his vision of making Auckland “the worlds’ most liveable city.” He talked about the need to make the whole student experience memorable, encouraging students to stay after studying, and potentially migrating.
The next speaker was Rob Stevens, a policy head from Immigration New Zealand, who gave a report of recent student visa numbers, showing growth in some sectors, and from some countries, and decline in other sectors, and from other countries. He also talked about the new On-line Visa Application process, to be launched progressively at the end of August. His presentation can be seen in our Marketing Insights section here
The other speaker before lunch was Myriam Marchand, from ICEF. Her presentation covered the trends in enrolments world-wide, one of which was emphasising the competition for ESOL tuition from low cost countries, such as the Philippines, and even Fiji – both also attractive resort centres. Her presentation can be seen in our Marketing Insights section here but it is worth emphasising again her belief in the importance of country as the first factor in students study decision. We felt very satisfied that establishing Choose New Zealand Education Alliance was a wise step.
The afternoon was dedicated firstly to a presentation about Digital Marketing – far too big a topic to summarise here, but worth mentioning the availability of sophisticated measuring tools to compare an institutions’ performance with their competitors. The fees seemed quite expensive, but that would need to be balanced by the potential benefit. However, we can all spend a lot of money on Search Engine Optimisation, but we can’t all rank number one!
The second afternoon session were various Case studies given by particular institutions, with a Q & A wrap-up. A good day.